Sehr zu empfehlen!
Gebundene Ausgabe – 1. Dezember 2017
Immer noch mehr Produkt! Und immer noch mehr Information. Nicht auszuhalten! Immer mehr Menschen greifen zu Adblockern oder reduzieren bewusst ihren Medien-Konsum. Wie schaffen es Marken in dieser Situation überhaupt noch zu ihren Kunden durchzudringen? Dieses Buch bietet mit dem Staunen einen neuen, konkreten Ansatz für eine erfolgreiche Markenkommunikation an, um im Hyperwettbewerb und Informationstsunami zu gewinnen.
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